ABC Design and Their ESG Strategy: How trees add storytelling value to children’s products
From our Success Series
Trees have helped make a sustainable product even more sustainable. Moreover, they have also provided fantastic material for storytelling.
Read on to find out how businesses can gain significant benefits from supporting our tree-planting projects. We will also reveal what makes trees such a fantastic gift for this industry.
A stroller that also makes the world a better place for future generations
ABC Design’s combination stroller is so popular because parents feel like they are investing in a future-proof product: The adaptable combination of the stroller, baby carrier, and child seat can be used for the entire first three years of a child’s life. This means less waste.
Moreover, ABC Design’s Samba Set is made from recycled plastic waste. One hundred PET bottles that have been removed from coastal areas go into the making of each Samba stroller.
With such a well-thought-out concept, the owners of ABC Design were looking for the best way to make their product even more sustainable. This is why they chose to support our Trees for the Seas project.
Working holistically: Trees bring benefits all around
According to Alexander Widmaier, head of marketing at ABC Design, what attracted him to the Trees for the Seas project was its holistic approach.
Trees for the Seas plants mangrove trees in the Philippines, thereby protecting the vulnerable small islands and creating nurseries for marine life.
But more than that, for each mangrove tree planted, the project removes 1 kg of plastic waste from the ocean. And looking after the mangroves and cleaning up the coastal area provides long-term employment for local people, for which they are paid a fair wage.
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Vivid social media storytelling with trees
In this way, the Trees for the Seas project ties in perfectly with ABC Design’s aim to make the Samba Set stroller a truly sustainable product that will also benefit future generations.
Tree-planting also creates possibilities for successful storytelling: Each Click A Tree partner receives regular project updates, images, and videos that make creating eye-catching social media simple.
With these, marketing managers like Alexander Widmaier are able to create interesting, new stories that go beyond recycling PET bottles.
In this way, supporting the Trees for the Seas project really benefits the marketing efforts of the business. The promotion: Each Samba Set sold plants 6 mangrove trees and removes 6 kg of plastic waste from the ocean.
The effect: 2000 mangrove trees planted and 2000 kg of plastic removed from the ocean. What a fabulous story to tell!
A gift to future generations
And what better gift can a company that makes products for children give its customers than a better future? Each mangrove tree actively combats global warming and protects countless lives for generations to come.
Fact: Planting mangrove trees fulfill all 17 of the UN’s sustainable development goals.
Such is the powerful message that comes across in storytelling on social media. Customers love the beneficial environmental impact of their purchase.
Their feedback rates ABC Design’s commitment to making the planet a better place for future generations as very positive. This is a great example of how businesses can really appeal to their customers with sustainability.
Trees benefit everyone
Planting mangroves with Trees for the Seas allows ABC Design to give its customers the gift of a better future for their children. Customers love the fact that they are doing something good by buying a great product.
But more than that, trees also add value for the business as a source of exciting storytelling that captures customers’ imaginations.
In this way, when we work together, everyone wins: The environment, local people, and our planet as a whole, as well as our business partners and their customers.
Become a B4B Partner
We hope that the story of ABC Design has inspired you!
Planting trees can truly benefit everyone, which is why they make such fantastic companies gifts. Whether as a gift to customers, business partners, or employees, the symbolism of giving someone a piece of the future really stands out.
You can start your own tree-planting campaign today. It’s simple! It takes just 5 minutes to sign up for the Universal Impact Platform on the Click A Tree website. We will guide you through the steps and provide you with useful tips.
If you would just like to chat with us first to get more information about our projects or find out more about what being a Click A tree B4B partner is like, you can send us a quick email.
We look forward to working with you toward a future that benefits everyone.